The 42nd Estate

A little while back, one of our readers approached as about a great contest he was holding on his blog to celebrate the one year anniversary of his blog. He asked us if The 42nd Estate could offer a prize in the…

Well do you?

Do you know what DoFollow is?

To explain DoFollow, we’ll begin with its arch-nemesis, NoFollow. Years ago blogs were overrun with spammers commenting in order to receive backlinks, which are used by Google to determine a site’s importance.…